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Why — A Very Important Word

“Why is Apple so innovative?” This simple question, as simple as it may seem, leads Simon Sinek, the New York Times bestselling author of Start With Why, to theorize the reason why some companies, and some people, seem to be able to move others to action, whether that action is buying a product or working harder, while the vast majority of companies and people are not able to do that.

Based on Simon’s theory, if you want to inspire someone to take action on your behalf, you first need to understand and communicate your reasoning. But before you can convince other people of doing things, you need to convince yourself, right? Luckily, this same principle holds true when trying to inspire yourself to take action.

One of the main reasons people don’t accomplish the things they like to do or even come close to is that they lose the initial excitement and momentum that drove them to set the goal in the first place. We get fired up after a moment of frustration, and we become very much focused on changing our life, but then we get stuck in the later stage because it takes a while to find an option that resonates. The more time passes between the initial motivation and the decision, the less likely it is that we will move forward.

Think about your New year’s resolutions from last year. If you’re like most people (me included), you probably went through the following cycle:

  1. Excitement for the new year and you are ready and very much want to reset and take control of your life.
  2. Motivated during the first few days of exploring new options or even execution.

3. Realization of how difficult sticking with the resolutions

4. Frustration and eventually lack of interest as you fall back into existing habits.

Does the above sound familiar? It’s not just about New Year’s Resolution — all of our unaccomplished goals tend to follow a similar pattern. Setting and then subsequently dropping New Year’s resolutions is a similar occurrence around the world. On the surface, this could be a good thing. After all, if we are setting resolutions every year, it means that there is a moment in time each year when people wake up and try to start living their lives consciously rather than walking through them in a zombie-like manner.

When we dive deeper, though, the New Year’s resolutions might be doing more damage than good. After failing at accomplishing their resolutions for a few years in a row, some people make the unfortunate decision to stop consciously setting goals, rather than fail, and deal with the frustration. It’s an unfortunate decision that keeps them trapped in a cycle. Setting goals isn’t the real issue that needs to be addressed — the problem lies in the reason behind their goals.

Again, if you are like most people. you probably create your New Year’s resolutions as a part of the annual ritual. That’s not to say you don’t want to accomplish these goals, but by doing it because you “feel like you should” or “everyone else is doing it”, you are not emotionally connected. That is why taking the time to figure out the “why” is an important step.

It might seem difficult to find the “why”, especially one that seems worth pursuing, but the benefits of having one are real. Your “why” is the thing that stops you from quitting when things get rough and you just want to throw in the towel. It’s what drives you to move forward when you experience failure after failure with no chance of success in sight. Your “why” is the engine behind the day-to-day actions you’ll need to take in order to create real change in the long term.

Let’s take a look at this example: Dave has a goal to increase his income by 50 percent over the next three years. His “why” for this goal is that he wants his daughter to graduate from college debt-free and start her adult life better than he did. To make this happen, he has decided ahead of time to do a few things:

  1. Get consecutive pay raises at work at each annual review
  2. Start a side business
  3. Create separate savings accounts
  4. Set up an automatic transfer that comes out of his account before he sees them

That’s a very basic strategy, right? The only thing now is to execute this plan to ensure the completion of the goal. When you break it down, the required steps to accomplishing any goal are usually pretty simple and straightforward. We are all logical creatures and can reason out the steps required to make something happen. And, finding a strong “why” can help us navigate through pitfalls quite well. 

That’s all for now my friends. See you all in my next article.

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